Research is ideally suited for management decisions that cannot be taken intuitively. It can also improve the intuitive decisions. The decisions can relate to any field of management, such as finance, marketing, production, supply-chain etc.
The structured research process that is adopted in academics, is equally relevant for industry. Smartly defined research problems, focus in the data frameworks and deft analysis of the data are key to cost-effective research and prudent decision making in organisations. We adopt industry-leading approaches in slicing and dicing good quality data.
We do both quantitative and qualitative research. Businesses can benefit immensely from management research conducted with a blend of academics and industry experience.